Rather than approaching people who will want to punch us for bothering them with what we have to offer, we should concentrate on those who are looking for it. Show those people the value in what your business offers and how it will benefit them. After all, it is about the prospect and those you can help; it should not be about you.
Once someone realizes that you are interested in helping them to create a better life, they will be open to what you have to say. They need to know that it is not just about the bottom line, but that you genuinely want to help others achieve what you have.
Once you have gained their confidence and they know you want to help them improve their situation, they will want to know all about your business. The hard sell just does not work. Build relationships first. Spend your time on those who want to know more.
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